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MI HB5771

MI HB5771
Consumer protection: other; surveillance pricing; prohibit. Amends secs. 3, 5 & 11 of 1976 PA 331 (MCL 445.903 et seq.) & adds sec. 3p.


summary

Introduced
03/19/2026
In Committee
03/19/2026
Crossed Over
Passed
Dead

Introduced Session

103rd Legislature

Bill Summary

A bill to amend 1976 PA 331, entitled"Michigan consumer protection act,"by amending sections 3, 5, and 11 (MCL 445.903, 445.905, and 445.911), section 3 as amended by 2022 PA 152 and sections 5 and 11 as amended by 2020 PA 296, and by adding section 3p.

AI Summary

This bill amends the Michigan Consumer Protection Act to prohibit "surveillance pricing," which is defined as setting a customized price for a good or service for an individual or group based on personally identifiable information collected through electronic surveillance technology. The bill outlines exceptions, such as price differences based solely on costs, discounts offered through loyalty programs, to broadly defined groups like seniors or students, or when a consumer knowingly provides information for a discount. It also clarifies that collected information must only be used for the stated purpose and not for profiling or individualized price setting. The bill also makes technical changes to existing sections regarding enforcement and penalties, including specifying fines for violations of the new surveillance pricing prohibition.

Committee Categories

Government Affairs

Sponsors (31)

Last Action

Bill Electronically Reproduced 03/19/2026 (on 04/14/2026)

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