Bill > S10493

This bill expands the "right of publicity," which is the right of an individual to control the commercial use of their name, voice, signature, photograph, or likeness, to last for seventy years after their death, an increase from the previous forty years. It also clarifies that this extended right applies to all deceased individuals, regardless of when they died, and makes the provisions of the law applicable to living individuals as well. Additionally, the bill broadens the scope of what constitutes an infringement on this right by including "a substantially similar imitation" of these attributes, not just the direct use of them, and specifies that legal actions for violations must be brought within this seventy-year period after death.