Bill > SB52

This bill, known as the California Disclose Act, aims to increase transparency in political advertising, particularly concerning ballot measures, by amending the Political Reform Act of 1974. It introduces new definitions for "advertisement" and "identifiable contributor," with an identifiable contributor being a person whose cumulative contributions to a committee reach $50,000 or more, even if the funds are transferred through other entities. The bill mandates that advertisements for ballot measures must disclose the names of these major identifiable contributors, with specific requirements for how these disclosures appear on television, radio, print, and mass mailings, varying based on the type of committee and the medium of the advertisement. It also clarifies rules for identifying contributors, including when to disclose parent companies or subsidiaries, and requires updates to disclosures if the order of top contributors changes. Additionally, the bill modifies reporting requirements for expenditures to individuals appearing in advertisements, especially those portraying licensed professions, and includes provisions for the California Fair Political Practices Commission (FPPC) to create regulations for identifying and reporting original sources of funds.