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Bill > S153


MA S153

MA S153
Relative to internet advertising


summary

Introduced
04/15/2015
In Committee
03/21/2016
Crossed Over
Passed
Dead
07/31/2016

Introduced Session

189th General Court

Bill Summary

For legislation relative to internet advertising. Consumer Protection and Professional Licensure.

AI Summary

This bill, titled "Relative to internet advertising," aims to protect consumers by ensuring that discounts, promotions, coupons, merchandise certificates, giveaways, or rebates advertised online by grocery stores, retailers, or wholesale clubs must also be offered in their physical retail locations. It defines key terms like "advertisement" as a commercial message promoting a credit transaction, "discount" as a reduction from the regular price (but not a surcharge), and "merchandise certificate" or "coupon" as a non-cash voucher for goods or services. The bill also clarifies "regular price," "purchaser," "purchase price," "retailer," "retail sale," "sale," and "sales price," with "sales price" being the total consideration for property or services, excluding certain items like discounts not reimbursed by a third party, separately stated financing charges, and consumer-imposed taxes. Crucially, it states that it is an unfair and deceptive practice to offer a different price online than what is available in a physical store, ensuring that advertised online deals are honored in person.

Committee Categories

Budget and Finance, Labor and Employment

Sponsors (1)

Last Action

Bill reported favorably by committee and referred to the committee on Senate Ways and Means (on 03/21/2016)

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