Bill > H200

This bill establishes the Online Advertising Act to further regulate advertising on the Internet. The key provisions include: 1) Third-party advertising networks must provide clear and conspicuous notice on their website about their data collection and use practices, including for online preference marketing. 2) Consumers must be given the ability to opt-out of online preference marketing and revoke consent for the use of sensitive information for such purposes. 3) Third-party advertising networks cannot merge non-personally identifiable information with personally identifiable information without the consumer's prior consent. 4) Third-party advertising networks must make reasonable efforts to protect the data they collect and prevent unauthorized merging of personally identifiable and non-personally identifiable information. 5) Consumers must be provided reasonable access to their personally identifiable information retained by third-party advertising networks. 6) Non-personally identifiable information collected by third-party advertising networks must be deleted after 24 months. The Attorney General can bring enforcement actions against violators, with penalties of up to $1,000 per violation.

Labor and Employment

https://malegislature.gov/Bills/190/H200