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Bill > H2644


MA H2644

MA H2644
Establishing the Massachusetts special events marketing program


summary

Introduced
01/23/2017
In Committee
01/23/2017
Crossed Over
Passed
Dead
12/31/2018

Introduced Session

190th General Court

Bill Summary

For legislation to establish a special events marketing program within the Office of Travel and Tourism funded by additional assessments on meals and room occupancy taxes. Revenue.

AI Summary

This bill establishes the Massachusetts Special Events Marketing Program within the Office of Travel and Tourism, funded by a 2.5% assessment on meals and room occupancy taxes. The program aims to attract out-of-state and international visitors to events across the state. The Department of Travel and Tourism will administer the program, working with regional tourism agencies to develop marketing and advertising plans. Grants from the program will have certain restrictions, such as limiting public safety and administrative costs, and prioritizing new initiatives during slow tourism periods. Applicants must be Massachusetts-based non-profit organizations, demonstrate a 2:1 return on investment, and have partnerships with regional tourism agencies. An advisory committee will assist the Department in reviewing grant applications, though the final decisions will be made by the Department.

Committee Categories

Budget and Finance

Sponsors (9)

Last Action

Accompanied a study order, see H4244 (on 02/22/2018)

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