Bill > S403

This bill authorizes the use of retail coupons for the purchase of milk. It allows the director to establish a program to enable the use of discount coupons in promotional and marketing campaigns of milk for consumer benefit, subject to the director's approval. The use of such coupons may result in the sale of milk at a price below the minimum price fixed by the director, as long as the coupon is brand neutral. The bill does not affect the minimum price to be paid to producers, milk dealers, processors, or subdealers as fixed by the director. This bill aims to encourage retailers to make milk available to consumers at reasonable prices, while maintaining a healthy dairy industry in New Jersey.

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