Bill > A03586

This bill establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information. The key provisions of the bill include: 1. Requiring businesses that collect consumer personal information to disclose details about the collection, use, and sharing of that information in their privacy policies. 2. Placing restrictions on the collection and use of personal information, requiring businesses to limit it to what is reasonably necessary to provide a service or conduct an activity requested by the consumer. 3. Giving consumers the right to request deletion of their personal information, with some exceptions, and the right to access the specific personal information a business has collected about them. 4. Requiring businesses to obtain consumer consent ("opt-in") before collecting or sharing personal information beyond what is disclosed in their privacy policies. 5. Prohibiting businesses from discriminating against consumers for exercising their rights under the Act. 6. Establishing security, enforcement, and other provisions to help ensure the Act's requirements are met. The bill aims to provide New York consumers with greater transparency and control over their personal information collected by businesses.