Bill > S04021

This bill establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information. Key provisions include: - Requiring businesses that collect consumer personal information to disclose details about their data practices, including the types of information collected, sources, purposes, and third parties with whom it is shared. - Giving consumers the right to request deletion of their personal information and to access the specific pieces of information a business has collected about them. - Requiring opt-in consent from consumers before businesses can collect or share their personal information, beyond what is reasonably necessary to provide a service. - Prohibiting businesses from discriminating against consumers who exercise their rights under the law. - Establishing security and data retention requirements for businesses and service providers handling personal information. - Providing consumers a private right of action and authorizing state enforcement actions for violations of the law. The bill aims to provide New York consumers with greater transparency, choice, and control over their personal data, while balancing the needs of businesses.