Bill > H460

This bill establishes the Online Advertising Act to further regulate advertising on the Internet. The key provisions are: 1. Third-party advertising networks must provide clear and conspicuous notice on their websites about their data collection and use practices, including their use of personally identifiable information (PII) and non-personally identifiable information (non-PII) for online preference marketing. 2. Third-party advertising networks must obtain consumer consent before using sensitive information (e.g., medical, financial, or sexual data) for online preference marketing, and must provide a way for consumers to revoke such consent. 3. Third-party advertising networks must obtain consumer consent before merging non-PII with PII, and must provide a way for consumers to revoke such consent. 4. Third-party advertising networks must make reasonable efforts to protect the data they collect from loss, misuse, or improper access, and must provide consumers with reasonable access to their PII. 5. Third-party advertising networks must delete non-PII collected through their activities after 24 months. 6. The Attorney General can bring enforcement actions against third-party advertising networks that violate the provisions of this bill, with potential penalties of up to $1,000 per violation or up to $3,000 per violation for a pattern of violations.

Labor and Employment

https://malegislature.gov/Bills/192/H460