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Bill > H2974


MA H2974

Relative to mental health promotion through realistic advertising images


summary

Introduced
03/29/2021
In Committee
03/29/2021
Crossed Over
Passed
Dead
12/31/2022

Introduced Session

192nd General Court

Bill Summary

For legislation to provide for credit against taxes for the costs of certain advertising campaigns that feature digitally unaltered images of human models. Revenue.

AI Summary

This bill provides a tax credit for businesses that feature digitally unaltered images of human models in their advertising campaigns. Specifically, the bill allows a 1% tax credit on the costs of media purchases associated with such advertising campaigns, up to a maximum of $10,000 per year. The credit is available to businesses that generate at least $100,000 in annual revenue in Massachusetts and are engaged in the production, manufacture, distribution, or sale of cosmetics, clothing, or personal hygiene and grooming products. The bill requires the Department of Revenue, in consultation with the Department of Public Health, to establish eligibility criteria for the credit. The tax credit provisions are set to expire on December 31, 2030.

Committee Categories

Budget and Finance

Sponsors (5)

Last Action

Accompanied a study order, see H5279 (on 10/06/2022)

bill text


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