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Bill > S1972


MA S1972

Relative to mental health promotion through realistic advertising images


summary

Introduced
03/29/2021
In Committee
03/29/2021
Crossed Over
Passed
Dead
12/31/2022

Introduced Session

192nd General Court

Bill Summary

For legislation relative to mental health promotion through realistic advertising images. Revenue.

AI Summary

This bill proposes to provide a tax credit to qualifying businesses that feature digitally unaltered images of human models in their advertising campaigns. The credit would be equal to 1% of the costs of media purchases associated with such campaigns, up to a maximum of $10,000 per year. The Department of Revenue, in consultation with the Department of Public Health, would be responsible for establishing eligibility criteria for the credit. The bill also includes provisions for carrying over unused credits to subsequent tax years, and for repealing the credit after December 31, 2030.

Committee Categories

Budget and Finance

Sponsors (2)

Last Action

Accompanied a study order, see H5279 (on 10/06/2022)

bill text


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