Bill > S07487

This bill aims to address false or misleading advertisements of food and food products. It provides factors for determining whether an advertisement is false or misleading, including considerations for advertisements directed at children, who are considered a vulnerable population. The bill also grants enforcement powers to the Attorney General and allows for private legal action by individuals or entities who have been damaged by such advertisements. Additionally, the bill amends the state's public health law to focus obesity prevention efforts on promoting access to and the nutritional value of locally grown foods.