Bill > A08583

This bill amends existing laws to address the issue of false or misleading advertisements of food and food products, particularly those targeting children. The key provisions are: 1) it establishes factors for determining if an advertisement is false or misleading, such as the extent to which it fails to reveal material facts or targets vulnerable consumers; 2) it requires special consideration for advertisements directed at children, with factors like subject matter, visual content, and intended audience; 3) it provides for enforcement actions by the Attorney General or private parties, and allows for the award of attorneys' fees; and 4) it modifies a public health program to emphasize education on the nutritional value of locally grown foods.