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Bill > S1113


NJ S1113

NJ S1113
Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.


summary

Introduced
01/31/2022
In Committee
01/31/2022
Crossed Over
Passed
Dead
01/08/2024

Introduced Session

2022-2023 Regular Session

Bill Summary

This bill provides that an institution of higher education or proprietary degree-granting institution that retains an online program manager to provide marketing services for its academic degree programs must require that: (1) the online program manager self-identifies as a third party entity that is separate from the institution at the beginning of any communication with a prospective student; and (2) any digital or print advertising provided by the online program manager for an academic program of the institution includes a clear disclosure of the relationship between the online program manager and the institution. Under the bill, a violation of the bill's requirements will constitute an unlawful practice in violation of P.L.1960, c.39 (C.56:8-1 et seq.), and will be subject to all remedies and penalties available pursuant to the provisions of that act. The bill defines "online program manager" to mean an entity that enters into a contract or agreement related exclusively to online degree and certificate program delivery, including online programs with required in-person clinical and other instruction with an institution of higher education or proprietary degree-granting institution to provide one or more of the following services on behalf of the institution in exchange for financial compensation: advertising and marketing services; recruiting, admissions, and financial services; instruction services; student support services; technology resources and support services; and curriculum development services.

AI Summary

This bill requires that an institution of higher education or proprietary degree-granting institution that hires an "online program manager" (OPM) to provide marketing services for its academic programs must: (1) have the OPM self-identify as a third-party entity that is separate from the institution at the beginning of any communication with a prospective student; and (2) include a clear disclosure of the relationship between the OPM and the institution in any digital or print advertising provided by the OPM. Violations of these requirements will be considered an unlawful practice subject to the remedies and penalties available under the state's consumer protection laws. The bill defines "online program manager" as an entity that contracts with an institution to provide services like advertising, recruiting, instruction, student support, and technology support for the institution's online degree and certificate programs.

Committee Categories

Education

Sponsors (2)

Last Action

Introduced in the Senate, Referred to Senate Higher Education Committee (on 01/31/2022)

bill text


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