Bill > A00216

This bill amends the General Business Law to require any person engaged in the business of dealing in property or services who makes, publishes, or circulates advertisements to disclose if a "synthetic performer" (a digitally created asset generated using artificial intelligence) is used in the advertisement, where the person has actual knowledge. The bill imposes a civil penalty of $1,000 for a first violation and $5,000 for any subsequent violation. The bill also includes provisions to preserve existing legal rights and maintain the protections of Section 230 of the Communications Decency Act.

Budget and Finance, Business and Industry

https://www.nysenate.gov/legislation/bills/2023/A216