Bill > S06859

This bill amends the General Business Law to require advertisements to disclose the use of a "synthetic performer," which is defined as a digitally created asset produced using generative artificial intelligence or software algorithms to create the impression of a natural performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. The bill also includes a severability clause and states that it will take effect immediately.