Bill > A04424

This bill amends the Agriculture and Markets Law, the General Business Law, and the Public Health Law to address false or misleading advertisements of food and food products. It provides factors for courts to consider in determining whether an advertisement is false or misleading, with special consideration given to advertisements targeting children. The bill also modifies the state's obesity prevention program to include education on the nutritional value and access to locally grown foods, including dairy, fruits, and vegetables. The bill aims to protect vulnerable populations, particularly children, from the negative health consequences of deceptive marketing of unhealthy food products.