Bill > S05555

This bill establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information. Key provisions include: - Requiring businesses that collect consumers' personal information to disclose details about their data practices, including the categories of personal information collected, the sources, the purposes, and the sharing with third parties. - Giving consumers the right to request deletion of their personal information and the right to access the specific personal information a business has collected about them. - Prohibiting businesses from collecting or sharing a consumer's personal information without their affirmative consent ("opt-in"), and requiring businesses to exercise reasonable care as a "bailee" of the consumer's personal data. - Allowing consumers to bring a private right of action against businesses that violate the Act, with potential damages of up to $750 per violation. - Authorizing the Attorney General to adopt regulations and enforce the Act's provisions.