Bill > A4010

Introduced Session

This bill directs the Department of Education, in consultation with the Office of the Secretary of Higher Education, to establish a multimedia advertising campaign to attract candidates to the teaching and education support professions. The campaign will promote the teaching and education support professions as engaging, dynamic, and rewarding career opportunities. The campaign is required to promote financial support opportunities for those seeking careers in the teaching and education support professions and to use a combination of digital outlets, television, radio, print, and other media for its purposes. The department, in developing and administering the general advertising campaign, is also required to create targeted advertising to increase the recruitment of teachers and education support professionals: (1) from underrepresented racial groups; (2) into high-demand fields, including special education, teaching careers in the science, technology, engineering, and mathematics (STEM) field, world languages, bilingual education, and any other high-demand fields identified by the Commissioner of Education; and (3) into high-demand fields of education support professions, as identified by the commissioner. The bill appropriates to the Department of Education the sum of $1,000,000 which will, to the extent permitted by federal law, be paid for from the funds received by the State under the federal "American Rescue Plan (ARP) Act," Pub.L.117-2 to effectuate the provisions of the bill.

AI Summary

Committee Categories

Cody Miller (D)*,  Shavonda Sumter (D)*,  Michael Venezia (D)*, 

Introduced, Referred to Assembly Education Committee (on 03/07/2024)

Official Document