Bill > A4799

This bill establishes the "Jersey Craft Beverage Retailer Promotion and Grant Program" through the New Jersey Economic Development Authority (EDA) to support and promote local craft alcohol beverage producers and retailers. The program aims to increase consumer awareness of New Jersey craft alcohol beverages by organizing advertising campaigns, creating marketing programs, and disseminating information about locally produced beverages. It will create a "Certified Jersey Craft Alcohol Beverage Retailer" designation for establishments that derive at least 10 percent of their annual sales revenue from New Jersey craft alcohol beverages. The bill includes a grant program that will provide up to $2,500 annually to qualified retailers, with funds usable for capital improvements, equipment purchases, and promotional activities. The program will be funded through an annual allocation of 50 percent of tax revenues from craft beverage sales, with additional potential funding from the General Fund or other public and private sources. The EDA, in consultation with the Division of Travel and Tourism, will develop guidelines, application procedures, and regulations to implement the program, with the goal of supporting and promoting New Jersey's craft beverage industry.

Business and Industry, Government Affairs

https://www.njleg.state.nj.us/bill-search/2024/A4799