Bill > S3970

This bill establishes a comprehensive "Jersey Craft Beverage Retailer Promotion and Grant Program" through the New Jersey Economic Development Authority (EDA) to support and promote local craft alcohol beverage producers and retailers. The program aims to increase consumer awareness of New Jersey craft beverages by organizing advertising campaigns, creating marketing programs, and disseminating information about the variety of local craft beverages. It introduces a "Certified Jersey Craft Alcohol Beverage Retailer" signage program for establishments that derive at least 10% of their annual sales revenue from New Jersey-produced craft beverages. The bill also creates a grant program that provides up to $2,500 annually to qualifying retailers, with grant funds usable for capital improvements, equipment purchases, and promotional activities. The program will be funded through an annual allocation of 50% of tax revenues from sales by craft beverage producers, supplemented by potential additional funding from the General Fund or other sources. The EDA, in consultation with the Division of Travel and Tourism, will develop guidelines, establish criteria for participation, and adopt regulations to implement the program, with the ultimate goal of supporting and promoting New Jersey's craft beverage industry.

Budget and Finance, Business and Industry

https://www.njleg.state.nj.us/bill-search/2024/S3970