Bill > S3822

Introduced Session

This bill provides that an institution of higher education or proprietary degree-granting institution that retains an online program manager to provide marketing services for its academic degree programs must require that: (1) the online program manager self-identifies as a third party entity that is separate from the institution at the beginning of any communication with a prospective student; and (2) any digital or print advertising provided by the online program manager for an academic program of the institution includes a clear disclosure of the relationship between the online program manager and the institution. Under the bill, a violation of the bill's requirements will constitute an unlawful practice in violation of P.L.1960, c.39 (C.56:8-1 et seq.), and will be subject to all remedies and penalties available pursuant to the provisions of that act. The bill defines "online program manager" to mean an entity that enters into a contract or agreement related exclusively to online degree and certificate program delivery, including online programs with required in-person clinical and other instruction with an institution of higher education or proprietary degree-granting institution to provide one or more of the following services on behalf of the institution in exchange for financial compensation: advertising and marketing services; recruiting, admissions, and financial services; instruction services; student support services; technology resources and support services; and curriculum development services.

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Angela Mcknight (D)*, 

Introduced in the Senate, Referred to Senate Higher Education Committee (on 10/24/2024)

Official Document