Bill > S00397

This bill aims to protect children from misleading food advertising by establishing new criteria for determining what constitutes false advertising, particularly when it targets minors. It amends existing laws to include specific factors, such as the use of bright colors, animated characters, child celebrities, trending language, and the proximity of advertisements to schools, when assessing if an advertisement is directed at children or their guardians. The bill also emphasizes the importance of promoting access to and the nutritional value of locally grown foods, including dairy, fruits, and vegetables, within public health programs designed to combat childhood obesity. This legislation is rooted in the understanding that children are a vulnerable population susceptible to aggressive marketing tactics that can lead to unhealthy eating habits and related health issues, aligning with broader efforts to protect children's well-being.

Agriculture and Natural Resources, Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S397