Bill > A02584

This bill aims to protect children from deceptive food advertising by establishing new factors to determine if an advertisement is false or misleading, particularly when directed at children. It amends existing laws to include considerations such as the advertisement's subject matter, visual content, use of bright colors and characters, music, child celebrities, trending language, evidence of audience composition, physical location (like proximity to schools), the medium of communication (like social media), and the product's accessibility to children. The bill also modifies a public health program to emphasize the nutritional value of locally grown foods, including dairy, fruits, and vegetables, and encourages cooperation with the department of agriculture and markets to increase access to these products.

Agriculture and Natural Resources, Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A2584