Bill > SB344

This bill amends Oklahoma's alcoholic beverage laws to expand the exemptions for retail wine and beer license holders regarding promotional offers and inducements. Specifically, the bill allows retailers to offer discounted retail packages at their discretion for specific professional groups and current or former members of the United States Armed Forces, with the condition that these discounts cannot reduce the retail price below the required six-percent markup established in existing law. The bill maintains existing prohibitions on offering prizes or premiums, but clarifies that manufacturers can include goods in packaging with beer or wine, and retailers can sell wine or beer at multiunit discounts. The bill also makes minor technical changes, such as standardizing the capitalization of license type names (from "Retail Wine License" to "retail wine license") and spelling out the acronym ABLE (Alcoholic Beverage Laws Enforcement) Commission. The changes will take effect on November 1, 2025, providing ample time for retailers and regulatory bodies to prepare for the new provisions.

Business and Industry

http://www.oklegislature.gov/BillInfo.aspx?Bill=sb344&Session=2600