Bill > A00432

This bill seeks to modify the economic development law to support and promote local small businesses listed on the registry of historic businesses through the "I Love NY" tourism marketing brand. The bill removes specific references to a separate "I Love NY Historic Small Business" niche brand and instead integrates support for historic small businesses directly into the existing "I Love NY" brand framework. The Department of Economic Development will now be required to include an analysis of historic small business promotion efforts in its annual report to state leadership, detailing the effectiveness of brand-based promotions and listing the historic small businesses highlighted. The bill also adjusts guidelines for the department's tourism promotion grant program, removing explicit mention of the historic small business niche while maintaining the ability to support thematically related marketing campaigns. The changes aim to streamline the promotion of historic small businesses within the broader "I Love NY" marketing strategy, ensuring these businesses receive recognition and support through the state's established tourism branding efforts.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A432