Bill > S00798

This bill amends the New York economic development law to modify provisions related to the "I Love NY" tourism brand, specifically removing explicit references to a previously proposed "I Love NY Historic Small Business" niche brand while maintaining support for promoting local small businesses listed on the registry of historic businesses. The bill updates guidelines for brand usage, requiring the department of economic development to continue supporting marketing efforts for historic small businesses, but without creating a separate branded category. The changes include modifying reporting requirements so that the department must now annually submit a report to state leadership that includes an analysis of efforts to support historic small businesses through the "I Love NY" brand and a list of historic small businesses highlighted in promotional activities. Additionally, the bill adjusts grant program guidelines to remove specific language about the historic small business niche brand while maintaining the ability to support thematically related marketing campaigns. The legislation aims to integrate support for historic small businesses into the broader "I Love NY" tourism promotion strategy without creating a separate, distinct brand category.

https://www.nysenate.gov/legislation/bills/2025/S798