Bill > S01314

This bill amends the New York General Business Law to expand the definition of "false advertising" by explicitly prohibiting written or electronic communications that falsely simulate, represent, or imply official government documentation or affiliation. Specifically, the bill makes it illegal to create communications that appear to be authorized or issued by a court, state or local agency, or governmental entity without express permission. This includes any verbal or written representation suggesting that a business or individual is vouched for, approved, bonded, or affiliated with a government entity when they are not. The legislation aims to protect consumers from potential fraud by preventing businesses from falsely claiming government endorsement or connection. The bill will take effect 60 days after becoming law, and it allows for immediate preparation of any necessary regulations to implement its provisions. The amendment builds upon existing false advertising protections in the law by providing more specific guidelines about misrepresenting governmental affiliation, with the goal of preventing deceptive marketing practices that could mislead consumers about the official status or approval of a product, service, or business.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S1314