Bill > A04575

This bill amends the New York General Business Law to expand the definition of "false advertising" to include any written or electronic communication that falsely simulates, represents, or implies authorization or approval from a court, official, or government agency at the state, local, or even foreign level. Specifically, the bill prohibits creating documents or communications that appear to be officially authorized when they are not, and prevents businesses from falsely suggesting they are affiliated with, vouched for, or operating on behalf of any governmental entity without express permission. The legislation aims to protect consumers from potentially misleading communications that could give unwarranted credibility to commercial offerings by falsely suggesting official endorsement or connection. The bill would make such false representations or implications a form of false advertising, which could be subject to legal penalties. The law would take effect 60 days after becoming law, and regulatory authorities are authorized to prepare implementation guidelines in advance of the effective date.

Business and Industry, Housing and Urban Affairs

https://www.nysenate.gov/legislation/bills/2025/A4575