Bill > SB50

This bill amends Hawaii's consumer protection laws to add a new provision classifying it as a deceptive trade practice to advertise or offer a price for goods or services that does not include all mandatory fees or charges, with two specific exceptions: government-imposed taxes/fees and actual postage or shipping costs. The bill updates Section 481A-3 of Hawaii Revised Statutes to include this new prohibition as part of its list of deceptive practices, which will help protect consumers from hidden fees that can artificially inflate advertised prices. A notable exemption is included for broadband internet service providers who are complying with federal broadband consumer label requirements, ensuring that the new rule does not inadvertently impact telecommunications companies following existing federal guidelines. The bill is set to take effect on July 1, 2050, and will not retroactively affect rights, penalties, or proceedings that existed before its implementation. By adding this provision, the legislation aims to increase transparency in pricing and prevent businesses from misleading consumers about the total cost of goods and services.

Business and Industry, Transportation and Infrastructure

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=50&year=2026