Bill > SB354

This bill aims to protect consumers from deceptive pricing practices in the transient accommodation and resort time share industry by prohibiting "junk fees" and requiring full price transparency. Specifically, the bill prevents businesses from charging any fees that were not disclosed before the time of purchase for transient accommodations or resort time share vacation interests. It mandates that all advertisements, including online listings, must clearly display a rate or price that includes all fees at the time of purchase. Additionally, the bill requires that any taxes and fees shown as a percentage must also be displayed as a dollar amount, helping consumers understand the total cost upfront. The legislation is part of a broader national movement to combat "drip pricing," a practice where businesses gradually reveal additional fees throughout the purchasing process, which can mislead consumers and inhibit fair price competition. Drawing from examples like the federal Junk Fee Prevention Act and California's Consumer Legal Remedies Act, this bill seeks to create a more transparent and fair marketplace by ensuring that consumers know the full cost of their accommodation before completing a transaction. The bill will take effect upon approval and does not retroactively affect previously initiated proceedings or incurred penalties.

Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=354&year=2026