Bill > HB1377

This bill amends Oklahoma's alcoholic beverage regulations to expand exemptions for retail spirits and beer/wine licensees regarding promotional offerings for current and former members of the United States Armed Forces. Specifically, the bill allows retail spirits licensees and retail beer/wine licensees to offer discounted packages to veterans at their discretion, with the important caveat that these discounts cannot reduce the price below the legally mandated six-percent markup. The bill maintains existing prohibitions on other types of promotional inducements, such as free gifts or prizes, but creates a specific exception for veteran-focused discounts. The current law already allows manufacturers to include merchandise with alcoholic beverage packaging and permits online pricing differences, and this bill adds the veteran discount provision as another specific exemption to the general prohibition on promotional inducements. The bill will become effective on November 1, 2025, providing licensees ample time to adjust their practices. This modification represents a targeted effort to provide financial benefits to veterans while maintaining existing regulatory protections in the alcoholic beverage sales framework.

Budget and Finance, Health and Social Services, Military Affairs and Security

http://www.oklegislature.gov/BillInfo.aspx?Bill=hb1377&Session=2600