Bill > HB1781

This bill restricts the Oklahoma Turnpike Authority's (OTA) advertising methods by limiting its promotional activities to specific channels. The OTA may now only advertise through printed or electronic billing statements sent to turnpike users, websites and social media platforms owned or operated by the Authority, and on-road signage located either on turnpike frontage or within 1.5 miles of access roads, interchanges, or lead roads to a turnpike. The bill explicitly prohibits the OTA from advertising through television, radio, print newspapers, third-party digital platforms, and signage beyond the 1.5-mile limit. These restrictions do not prevent the Authority from advertising for construction-related project bids. The new advertising limitations will take effect on November 1, 2025, providing the OTA ample time to adjust its current marketing practices. The bill aims to constrain the OTA's promotional spending and focus its communication efforts on more direct and location-specific methods.

http://www.oklegislature.gov/BillInfo.aspx?Bill=hb1781&Session=2600