Bill > SB986

This bill introduces new consumer protection regulations targeting hidden fees in Oklahoma, specifically focusing on live event tickets and short-term lodging. The legislation defines key terms like "clear and conspicuous" disclosure, which requires businesses to present pricing information in a easily noticeable and understandable manner across all communication mediums. Businesses will be required to display the total price more prominently than any other pricing information and must clearly disclose the nature, purpose, and amount of any fees excluded from the total price before a consumer agrees to pay. The bill makes it unlawful for businesses to offer or advertise prices for covered goods or services without transparently showing the total price, and considers misrepresenting fees as an unfair and deceptive practice under the Oklahoma Consumer Protection Act. The law will take effect on November 1, 2025, and applies to a broad range of businesses, including those operating online, through mobile applications, and in physical locations. By mandating upfront, clear pricing, the bill aims to protect consumers from unexpected additional charges and provide more transparency in purchasing transactions.

Business and Industry

http://www.oklegislature.gov/BillInfo.aspx?Bill=sb986&Session=2600