Bill > SB950

This bill amends Oklahoma's alcoholic beverage laws to clarify and modify existing regulations about retail sales and pricing of alcoholic beverages. Specifically, the bill updates language regarding the sale of alcoholic beverages, requiring that no alcoholic beverages can be sold at retail for less than a six percent markup, with several exceptions such as clearance sales, selling imperfect or damaged merchandise, business liquidation, charitable sales, and government contract sales. The bill also expands and clarifies rules for the Alcoholic Beverage Laws Enforcement (ABLE) Commission regarding potential violations, including provisions for issuing warnings, fines, and license suspensions. Additionally, the bill provides detailed guidelines about what constitutes an "inducement" in alcoholic beverage sales, outlining numerous specific actions that brewers, distributors, and retailers can and cannot do when marketing or selling alcoholic beverages. These changes aim to provide more precise regulations and prevent unfair marketing practices in the alcoholic beverage industry. The bill is set to become effective on November 1, 2025, giving businesses time to adapt to the new regulations.

Business and Industry

http://www.oklegislature.gov/BillInfo.aspx?Bill=sb950&Session=2600