Bill > HB2216

This bill establishes the Oklahoma Ensuring Likeness, Voice, and Image Security Act of 2025, which creates a comprehensive property right for individuals over their name, photograph, voice, and likeness across all media platforms. The legislation defines a broad range of "persons" who can claim these rights and specifies that these rights are exclusive, freely assignable, and do not expire upon an individual's death. Specifically, the property rights remain with the individual's executors, heirs, or assigns for ten years after death, with the potential for continued protection if the rights are commercially exploited. The bill provides legal recourse through civil actions for unauthorized use of an individual's likeness, including in advertising, fundraising, or commercial contexts, with significant penalties for those who knowingly distribute or use such content without consent. Importantly, the bill includes several exceptions for fair use, such as news reporting, commentary, satire, parody, and incidental or fleeting uses, ensuring that First Amendment protections are maintained. The law will take effect on November 1, 2025, and aims to protect individuals' personal image and identity rights in an increasingly digital and media-saturated world.

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http://www.oklegislature.gov/BillInfo.aspx?Bill=hb2216&Session=2600