Bill > SB1035

This bill aims to protect consumers from deceptive pricing practices in live-event ticket and short-term lodging industries by requiring businesses to clearly and prominently disclose the total price of their services. The legislation defines "drip pricing" as the practice of gradually revealing additional mandatory fees throughout a transaction, which can significantly increase the final cost. Specifically, businesses must display the total price more prominently than other pricing information and disclose the nature, purpose, and amount of any additional fees before a consumer agrees to purchase. The bill covers various platforms including online, mobile applications, and physical locations, and applies to venues like hotels, motels, inns, and vacation rentals, as well as live event ticket sellers. Businesses are prohibited from misrepresenting fees or charges and must ensure disclosures are easily noticeable and understandable to ordinary consumers. The bill is based on guidance from the Federal Trade Commission and seeks to help consumers make more informed purchasing decisions by preventing hidden or surprise charges. The legislation will apply to all covered transactions, ensuring transparency in pricing across different industries and platforms, with the goal of protecting consumers from unexpected financial burdens.

Business and Industry, Justice

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=1035&year=2025