Bill > S04913

This bill establishes comprehensive regulations for vapor products and e-liquids in New York State, focusing on protecting public health and preventing marketing to minors. The legislation creates new labeling, manufacturing, and marketing requirements for vapor products, including mandating child-proof and tamper-evident packaging, prohibiting certain marketing practices that might appeal to young people, and restricting advertising. Specifically, manufacturers, distributors, and retailers are prohibited from using terms like "candy" or "bubble gum" on packaging, using cartoon characters or imagery that could attract minors, and advertising on social media without age verification. The bill also establishes penalties for violations, with potential civil penalties up to $5,000 for manufacturers and retailers, and up to $10,000 per violation enforceable by the attorney general. Additionally, the legislation creates a new "vapor products compliance fund" to support enforcement efforts, and provides an exception for flavored vapor products sold in adult-only stores. The new regulations aim to reduce youth access and appeal to vapor products while maintaining adult consumers' access to these products. The law will take effect 90 days after becoming law.

Health and Social Services

https://www.nysenate.gov/legislation/bills/2025/S4913