Bill > A05911

This bill establishes comprehensive regulations for vapor products in New York State, focusing on protecting public health and preventing marketing to minors. The bill creates new labeling, packaging, and marketing requirements for e-liquids and vapor products, including mandating child-proof and tamper-evident packaging, requiring specific warning labels, and prohibiting the use of terms, designs, or imagery that could appeal to younger consumers. Specifically, manufacturers, distributors, and retailers are banned from using terms like "candy" or "gummy bear" on packaging, using cartoon characters or references to TV shows/video games, or mimicking food brand imagery. The bill also restricts advertising, prohibiting billboard ads near schools, banning health claims, and limiting social media advertisements to age-verified platforms. Violations can result in civil penalties up to $5,000 for administrative violations and up to $10,000 per violation enforced by the Attorney General. The bill establishes a new "vapor products compliance fund" to support enforcement efforts, with penalties collected being deposited into this fund. An exception allows flavored vapor products to be sold in adult-only stores. The regulations aim to reduce youth access and appeal of vapor products while maintaining adult consumer options.

Health and Social Services

https://www.nysenate.gov/legislation/bills/2025/A5911