Bill > S05156

This bill establishes the "It's Your Data Act," a comprehensive privacy protection law for New York state residents that significantly expands data privacy rights and regulations for businesses. The bill provides consumers with extensive protections regarding the collection, use, retention, and sharing of their personal information, including requiring businesses to obtain explicit opt-in consent before collecting or sharing personal data. Key provisions include giving consumers the right to access, delete, and request information about their personal data, mandating businesses implement reasonable security procedures, and prohibiting businesses from discriminating against consumers who exercise their privacy rights. Businesses that collect personal information from New York residents must provide transparent disclosures about their data practices, limit data collection to what is necessary, and allow consumers to opt out of data sales. The law applies to businesses meeting certain revenue or data collection thresholds and includes substantial enforcement mechanisms, such as allowing consumers to bring private lawsuits with potential damages up to $750 per violation and empowering the Attorney General to pursue civil penalties. The bill aims to give consumers more control over their personal information and hold businesses accountable for responsible data management, with provisions designed to protect individual privacy rights in an increasingly digital world.

Housing and Urban Affairs

https://www.nysenate.gov/legislation/bills/2025/S5156