Bill > HB783

This bill amends the Unfair Trade Practices and Consumer Protection Law to expand definitions and protections related to environmental marketing claims and consumer deception. The bill introduces new definitions for terms like "environmental marketing claim," "net zero claim," "paltering," and "reputational advertising," which are designed to address misleading environmental statements by businesses. Specifically, the bill makes it unlawful to engage in deceptive practices such as making untruthful environmental claims that create confusion about a company's actual environmental impact, including misleading statements about net zero emissions, greenhouse gas reductions, and offset strategies. The bill also modifies private action provisions, allowing consumers to bring lawsuits for environmental marketing claims without needing to prove a direct financial loss, which expands potential legal recourse for consumers. Additionally, the bill clarifies that internet service providers are not liable for advertisements they publish in good faith without knowledge of their deceptive nature. The amendments aim to increase transparency and accountability in environmental marketing by providing clearer guidelines and stronger legal mechanisms to challenge potentially misleading corporate communications about environmental performance.

Agriculture and Natural Resources, Justice

https://www.legis.state.pa.us/cfdocs/billinfo/bill_history.cfm?syear=2025&sind=0&body=H&type=B&bn=783