Bill > A06540

This bill introduces the "Stop Deepfakes Act" which requires synthetic content creation system providers to include provenance data on any synthetic content they produce or modify. Specifically, the bill defines synthetic content as audio or visual content generated or materially modified by an artificial intelligence system, and mandates that such content must include metadata that identifies it as AI-generated. The provenance data must include details such as the name of the AI system provider, the time and date the content was created, which specific portions of the content were AI-generated, and the type of device or system used to create the content. The bill applies to synthetic content creations systems created or modified after the law's effective date and covers both private sector technology providers and state agencies. Social media platforms are prohibited from deleting or degrading this provenance data, and the New York Attorney General is empowered to enforce the law, with potential civil penalties of up to $25,000 for each violation. The law aims to increase transparency about AI-generated content and help users understand when they are viewing synthetic media, with the goal of combating misinformation and potential misuse of generative AI technologies.

Business and Industry, Housing and Urban Affairs

https://www.nysenate.gov/legislation/bills/2025/A6540