Bill > SF2326

This bill eliminates the existing prohibition on billboard advertisements for cannabis and hemp businesses by repealing a specific subdivision of Minnesota law that previously restricted outdoor advertising. The bill amends two sections of Minnesota Statutes related to cannabis advertising: first, by modifying the definition of "advertisement" to remove language specifically excluding fixed outdoor signs, and second, by adjusting regulations about advertising to audiences under 21 years old. The key change allows cannabis and hemp businesses to create billboard and outdoor advertisements, whereas previously such advertising was largely prohibited. Specifically, the bill removes the prior restriction that banned outdoor advertisements for cannabis businesses, cannabis products, hemp products, and related businesses, and now permits these businesses to erect outdoor signs and create billboard advertisements. The modification maintains the existing requirement that advertisements cannot target audiences where 30 percent or more of the audience is expected to be under 21 years old, thus preserving some protections against youth exposure to cannabis marketing.

Business and Industry

https://www.revisor.mn.gov/bills/bill.php?b=Senate&f=SF2326&ssn=0&y=2025