Bill > HF2104

This bill eliminates the existing prohibition on cannabis advertising on billboards and modifies existing regulations regarding cannabis business advertisements. Specifically, the bill removes language from the definition of "advertisement" that previously excluded fixed outdoor signs, and repeals subdivision 2 of section 342.64, which had prohibited outdoor advertisements for cannabis businesses and hemp businesses with some limited exceptions. The bill maintains existing restrictions that prevent cannabis-related advertisements in media where 30 percent or more of the audience is expected to be under 21 years of age. This means cannabis businesses will now be able to use outdoor billboard advertising, expanding their marketing options while still maintaining age-related audience protections. The changes appear to be part of a broader effort to update and potentially liberalize cannabis advertising regulations in Minnesota, giving businesses more flexibility in how they can promote their products and services.

Business and Industry

https://www.revisor.mn.gov/bills/bill.php?b=House&f=HF2104&ssn=0&y=2025