Bill > SCR217

This concurrent resolution urges Hawaii's counties to explore alternative revenue sources, particularly transit-based advertising, before implementing new or increased mass transit fares. The resolution highlights that counties have historically raised rider fares to address rising mass transit operating costs, but such increases can create financial hardships for riders who already face a high cost of living in Hawaii. By recommending transit-based advertising, the resolution suggests that counties could generate revenue by charging governmental and nongovernmental entities fees for advertisements displayed on or in mass transit vehicles. Additionally, the resolution encourages counties that adopt such advertising to establish reasonable restrictions on advertisement format, size, material, and content. The resolution will be transmitted to the mayors, county councils, and transportation administrators of Hawaii, Maui, Kauai, and Honolulu, with the ultimate goal of making public transit more financially sustainable and accessible to residents across all income levels.

Government Affairs

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SCR&billnumber=217&year=2025