Bill > S06644

This bill amends Section 360-l of the New York General Business Law to expand remedies for trademark dilution cases. Specifically, the bill allows courts to have discretionary power to award treble damages (three times the original profits and damages) and reasonable attorneys' fees to the prevailing party in cases involving trademark infringement or unfair competition. The law applies to both registered and unregistered marks and can be invoked even when there is no direct competition between parties or confusion about the source of goods or services. Trademark dilution refers to the weakening or blurring of a distinctive trademark's unique character or reputation, and this bill provides additional legal tools for trademark owners to protect their brand identity by increasing potential financial penalties for infringers. The amendment aims to provide stronger legal recourse and potentially deter trademark misuse by making potential legal consequences more significant.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S6644