Bill > A07718

This bill amends Section 360-l of the New York General Business Law to expand remedies for trademark dilution. Currently, the law allows for injunctive relief in cases of trademark infringement or unfair competition, even without direct competition between parties or consumer confusion. The proposed amendment gives courts the discretion to award up to three times the profits and damages, as well as reasonable attorneys' fees to the prevailing party. Trademark dilution refers to the weakening or blurring of a famous trademark's distinctive quality through unauthorized use, even if that use does not directly compete with or confuse consumers about the original brand. By allowing for enhanced financial penalties, the bill aims to provide stronger legal protection for trademark owners and create a more significant deterrent against unauthorized use of established marks.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A7718