Bill > S06797

This bill prohibits data brokers from selling personal information about current and former military servicemembers or their households without obtaining explicit consent. The bill defines several key terms, including "data broker" (a business that collects and sells personal data without a direct relationship with the consumer), "military servicemember" (which includes active duty personnel, national guard members, and service academy cadets), and "consent" (a clear, informed, and freely given agreement that can be withdrawn at any time). The legislation applies to businesses operating in New York and requires that any sale or advertisement of military servicemembers' personal information must first receive their explicit permission. The bill includes numerous exceptions for certain types of data processing, such as government records, healthcare information, and research purposes. If a data broker violates these provisions, they may be subject to an injunction and civil penalties of up to $10,000, with the New York Attorney General empowered to pursue enforcement actions. The law will take effect 90 days after becoming official, providing a transition period for businesses to adjust their data handling practices.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S6797