Bill > A10911

This bill amends the general business law to prohibit "data brokers" – entities that collect and sell personal information of consumers with whom they have no direct relationship – from selling the personal data of current or former military servicemembers, or their households, without explicit "consent," which is defined as a clear, affirmative, and unambiguous agreement. The bill also prohibits advertising such lists or data without consent and applies to entities doing business in New York or targeting its residents. It provides extensive definitions for terms like "consumer," "household," "military servicemember," and "sale," and outlines several exceptions, including for data regulated by federal laws like the Fair Credit Reporting Act, Gramm-Leach-Bliley Act, and HIPAA, as well as certain research and government-related data. Violations can lead to injunctions, civil penalties of up to $10,000, and restitution, with the Attorney General authorized to investigate and enforce these provisions.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A10911